The new commercial arm of the Veolia Environnement Group is becoming increasingly more established and active in the service and utility sector with its current popular appeal. This new brand is the result of uniting subsidiaries like Proxiserve (technical service solutions for the maintenance of heating/water distribution systems in public residential areas) and Proxitherm (household heating specialists). ComNext devised new internal communication charters as well as strategies to highlight a new generation of energy offers (EnR, Conso Eco, Telereleve…). The aim? To create new advertising for the brand that takes into account the specific character of the company and boosts internal cohesion in line with today’s recently united front.