Marketing services

ComNext for Véolia Habitat Services

veolia_actu_1The new commercial arm of the Veolia Environnement Group is becoming increasingly more established and active in the service and utility sector with its current popular appeal. This new brand is the result of uniting subsidiaries like Proxiserve (technical service solutions for the maintenance of heating/water distribution systems in public residential areas) and Proxitherm (household heating specialists). ComNext devised new internal communication charters as well as strategies to highlight a new generation of energy offers (EnR, Conso Eco, Telereleve…). The aim? To create new advertising for the brand that takes into account the specific character of the company and boosts internal cohesion in line with today’s recently united front.

ComNext for Paris Région

mipimActus

At the 2010 MIPIM property fair (the trade show for property professionals) the biggest space was taken up by Paris Region stands (occupying 2,000 square metres of exhibition space with over 20 exhibitors from the Ile-de-France region).
ComNext won a tender launched by the Regional Development Agency to valorise and promote this space by designing block branding for it to highlight exhibitors from the Paris Region as belonging to the same area.
The remit also included a Graphic Charter covering the full range of back up materials: programmes, annual, emails, kakemonos, invites etc …
ComNext’s little extras:
• Valorisation of various partners,
• Easy to read support material,
• Design that takes into account the individuality of stand exhibitors.

ComNext for Ivalis

ivalis_actu_3

Ivalis entrusted ComNext with its operational marketing proposals. Year 1 included direct marketing initiatives to bring on board new brands from the retail sector.
The agency decided to focus on productivity. Starting off from the concrete premise that retailers hate seeing their security shutters down during the inventory process, ComNext turned the tables with the tagline ‘Open for Ivalis’ – thus making customers aware that trading continues as normal despite the inventory period. This ingenious twist was used in all advertising support materials as well as in a video. To validate its leadership further Ivalis signed off its campaigns with a new claim: ‘inventories are our department’ …. neatly connecting with ComNext’s effective advertising initiatives.

ComNext for Schroders

schroders_conf_actusComNext handled the visual identity for Schroders ‘Tomorrow’s growth catalysts’ conference including invites, programmes, signage and venue (Pavillon Gabriel) decor in Schroders colours. Well known celebrities in the world of politics, science and business such as Jean-Pierre Raffarin, Charles Beigbeder, Didier Roux and John Searle etc shared their views on business with an audience of several hundred bankers, financial consultants and business CEOs.

ComNext for IFRI

 

ifri_actus

An extraordinary and uniquely ambitious event!
Ifri and the Polish Embassy in France decided to entrust ComNext with designing the graphic identity for their conference entitled ‘Poland, the model for transition from communism, 20 years later’ attended by leading lights like Lech Walesa, Wojciech Jaruzelski, Tadeusz Mazowiecki and Hubert Vedrine, to name but a few. Our Agency was called upon to give the event extra punch.

ComNext for Adetem

adetemActus

Adetem is changing the format of its National Marketing day by turning it from a one day to a two day event. ComNext is helping to advertise this transformation by prioritising the ‘National Marketing Day’ brand.

ComNext for GEP

GeP_innovation2009

GEP wanted to add a new dimension to its Innovation Award with a presentation pamphlet.
ComNext was required to respond to the initial request and anticipate future requirements by creating a key visual that was integrated in a graphic marketing plan being devised by the Agency.
The upshot was a 4 page pamphlet with a modified flat plan for a ‘real cover page’ with details advertising the Award and practical information given inside.
The design of the key visual also enabled the Agency to meet an unexpected need: spin-off advertising.

ComNext for Proxiserve Group

veolia2009_generique

Our Agency solved three internal communication problems. The Proxiserve Group (a subsidiary of Veolia Environnement) wanted to strengthen its internal communication systems to support and nurture its human resources at all costs.
And so Proximedia was born: a quarterly magazine sent to 3,000 employees to remind every staff member of the importance of communicating, sharing and spreading information as the recipe for a highly performance-orientated company. The plan is for the a in Proximedia to be turned into @ as info should also be spread on the intranet.
Siebel: a new CRM tool to help with the Group’s business activities. Here too, the people who have the best things to say about this tool are those who use it. Our Agency recommended that the 5 staff members who had tested and approved the product should be the ones to talk about it. That is how Evidence x 5 headlined this internal campaign to pass the message on from one professional to another and to gently change work habits.
‘Our benefits are moving forwards!’ – a slogan that summarises the spirit of the Group. Agreements made and benefits actioned must be broadcasted far and wide. A 35 hour working week, bonus months and EC developments mean that our Agency already has the Group’s disability policies in hand. Not a problem because a charter covering every key social issue already exists. Posters, flyers and letters are the main means of communication.

ComNext for Bouygues Telecom

bouyguesActus2009

Launched in 1994 Bouygues Telecom has 9.6 million customers including 7.2 million customers on contracts. The company’s goal is to ‘become the leading personal communication provider’ by providing quality service at all levels for its customers.
Two advertising campaigns were organised by Agency for the company and for the Bouygues Telecom Club Network of stores entitled ‘100% Refund’ and ‘Spring Madness Offers’ respectively. These two campaigns were promoted in the media, on posters, as store POS material and at interactive kiosks.