Mercer France organises annual incentives for its consultants (320 skilled professions). In 2012 Mercer France called upon the services of ComNext to launch its in-house competition. We brainstormed to find a theme in line with the operation’s objectives, selected a name, created visuals and finalised the prize for participants. The company came back for more and our Agency is repeating the venture in 2013.
The leader in France with international presence, Orphea Studio is a professional Digital Asset Management (DAM) solution for the media and photo sectors as well as corporate customers with a multimedia databank and a personalisable, multilingual file sharing platform at its disposal that operates in full web mode.
This year Orphea Studio celebrates its 15th anniversary. To put a new spin on the brand ComNext has revamped its visual identity (logo and colour schemes) and redesigned the company newsletter. We are currently developing the firm’s advertising tools for upcoming stands at international trade shows.
In 2012 VDR celebrated its 15th anniversary. ComNext helped the brand reposition itself in the market place and rejig the expansion of its operational processes. Our Agency is currently working on creating VDR’s new visual identity as well as putting a new spin on all the company’s communication tools.
In the pipeline: graphic charter, sales brochures, website, mail outs, and press releases.
Sofrigam designs, tests and qualifies isothermal and refrigerated packaging solutions for transporting heat-sensitive products.Sofrigam entrusted ComNext with the production of a film to showcase the advantages of specialised packaging for transporting large quantities of vaccines by air.
ComNext produced a one and a half minute introductory film to immerse the audience in the daily life of a relatively unknown field but one that is of great benefit in the world of distribution. For the film 100 extras (real inventory professionals) turned themselves into superheroes for the duration of a night. Modernity ruled and the principle of a heightened reality revealed the depth and meticulousness of an inventory process where every movement is planned down to the millimetre. Filmed in 7 languages this film is the springboard for a large-scale promotion of Ivalis savoir-faire. ComNext is happy to have helped provide the brand with a great vision of its profession whilst boosting a feeling of admiration amongst employees and members of the public.
Bernard Controls put us in charge of all its advertising for 2010, from changing its identity to steering the company’s new institutional and operational tools.
By developing its name, the Group wanted to introduce a long term, unifying advertising strategy for its 8 subsidiaries and confirm the brand’s objectives as meeting the expectations of its prestigious customers.
ComNext set up a communication platform fitting the new name that suggested reliability of the first order and a simple advantage: trust. ‘Invest in confidence’ is now the brand tagline. The company’s objectives of being listed on the stock market, combating counterfeiting and positioning itself as a key player in other sectors apart from the nuclear field are well on their way.
The new commercial arm of the Veolia Environnement Group is becoming increasingly more established and active in the service and utility sector with its current popular appeal. This new brand is the result of uniting subsidiaries like Proxiserve (technical service solutions for the maintenance of heating/water distribution systems in public residential areas) and Proxitherm (household heating specialists). ComNext devised new internal communication charters as well as strategies to highlight a new generation of energy offers (EnR, Conso Eco, Telereleve…). The aim? To create new advertising for the brand that takes into account the specific character of the company and boosts internal cohesion in line with today’s recently united front.
At the 2010 MIPIM property fair (the trade show for property professionals) the biggest space was taken up by Paris Region stands (occupying 2,000 square metres of exhibition space with over 20 exhibitors from the Ile-de-France region).
ComNext won a tender launched by the Regional Development Agency to valorise and promote this space by designing block branding for it to highlight exhibitors from the Paris Region as belonging to the same area.
The remit also included a Graphic Charter covering the full range of back up materials: programmes, annual, emails, kakemonos, invites etc …
ComNext’s little extras:
• Valorisation of various partners,
• Easy to read support material,
• Design that takes into account the individuality of stand exhibitors.
Ivalis entrusted ComNext with its operational marketing proposals. Year 1 included direct marketing initiatives to bring on board new brands from the retail sector.
The agency decided to focus on productivity. Starting off from the concrete premise that retailers hate seeing their security shutters down during the inventory process, ComNext turned the tables with the tagline ‘Open for Ivalis’ – thus making customers aware that trading continues as normal despite the inventory period. This ingenious twist was used in all advertising support materials as well as in a video. To validate its leadership further Ivalis signed off its campaigns with a new claim: ‘inventories are our department’ …. neatly connecting with ComNext’s effective advertising initiatives.
ComNext handled the visual identity for Schroders ‘Tomorrow’s growth catalysts’ conference including invites, programmes, signage and venue (Pavillon Gabriel) decor in Schroders colours. Well known celebrities in the world of politics, science and business such as Jean-Pierre Raffarin, Charles Beigbeder, Didier Roux and John Searle etc shared their views on business with an audience of several hundred bankers, financial consultants and business CEOs.
An extraordinary and uniquely ambitious event!
Ifri and the Polish Embassy in France decided to entrust ComNext with designing the graphic identity for their conference entitled ‘Poland, the model for transition from communism, 20 years later’ attended by leading lights like Lech Walesa, Wojciech Jaruzelski, Tadeusz Mazowiecki and Hubert Vedrine, to name but a few. Our Agency was called upon to give the event extra punch.