Marketing services

The CTI Network at Bercy with ComNext

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The CTI (Technical Industrial Centres) Network’s mission is to support companies with their innovations and prepare them to meet the major challenges of tomorrow’s industry. Founded over 60 years ago by business, for business, the network is comprised of 18 CTIs. A key, but relatively unknown player in the competitiveness of French industry, the CTI Network was invited to the Ministry of Economy and Finance in the Bérégovoy Hall, to spread the word!

ComNext supported the CTI Network with this exhibition by defining an editorial approach based on success stories to illustrate both the direct benefits and the practical contribution of the CTI. ComNext also created and produced various support: posters, brochures… and helped to set up on the day itself.

A first successful event!


Bernard Controls: video 3.0 with ComNext

Bernard Controls, the International Group for actuator solutions, now has a corporate video reaffirming its command of the latest technologies and service science.  In full 3D, the Agency has illustrated the diversity and practicality of their solutions, their global and multi-sectoral presence and their leading role in the standardisation of this industry. This first video was needed to strengthen their basics. From this communication base, the Agency will build the future.

…BEST WISHES 2016


In a world dominated by shades of grey, ComNext offers you a few touches of blue around a musical break.

Listen to the two ideologies of the Agency: the blue of the ethereal sky illustrating height and creativity and the blue of the deep seas for freshness and reflection. Savour this experience that will bring you pleasure and well-being throughout 2016.

White paper: Tablets for sales performance.

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Help! The Marketing Director of my competitor has given his sales people tablets!

Is this Sales Director right to be afraid? The answer depends on what the competitor has done. It is important here to understand the keys to a successful digitalisation of the face-to-face sales process. There are crucial keys to becoming better than the competitor through the use of tablets. These keys are based on evidence; for the tablet to be a competitive advantage, the sales people must use them effectively. Successfully using a tablet as a sales tool is therefore related to its use and is not a technological issue. The fact that the Marketing Director, who is responsible for the image, identity and its content, is the source of the implementation of the tablets is therefore a sign that the competitor does indeed have usage in mind. In this white paper, you will discover the key principles that should guide you in the digitalisation of the face-to-face sales process.  To receive the white paper free of charge, please click here.

 


A new Sage quiz created by ComNext

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Sage’s Mid-Market team renewed its contract with ComNext by asking it to create the Sage FRP 1000 version 7 Quiz.  During the four stages of the Sage FRP 1000 version 7 Tour de France, the knowledge of the Sage partners participating in the event was tested using this new digital Quiz.  The Agency was responsible for producing the responsive web design, and developing the quiz and the back office allowing the random draw and the rules of the game.

Green Acres on British television with ComNext

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The Green Acres property listing website is raising its profile with its British customers by sponsoring one of ITV’s flagship programmes: Give a Pet a Home. For 6 weeks in April and May 2015, Green Acres will appear on 8 advertising spots during the hour-long programme broadcast at 8.00pm.
Give a Pet a Home is a programme where English celebrities find a home for animals that need one. This programme is watched by over 3 million people every week.  The Agency was responsible for consultancy and media buying together with the production of the advert.
Green Acres’ objective, through this communication, is to strengthen its impact in Europe and promote international sales of second homes in France, Spain, Portugal, etc.

The new Yaki catalogue produced by ComNext

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The new YAKI catalogue, the international distributor of LED lights for signs is a ComNext creation. This edition continues to contribute to the image development of the distributor which must offer a quality service level that matches its ability to select the best products. The solution to this inescapable chemistry is now found in a catalogue, which, more than ever, must act as a Guide.

ComNext presents: the application that puts the operational into marketing

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What if the players on the ground at last had a useful tool tailored to their needs?

Touch & Sell is a mobile application for tablets by which employees can:

  • have on hand at all times all their presentations and resources,
  • enjoy a graphic tool, fully customised to the company charter,
  • have access to an easy-to-use tool with intuitive browsing.

Touch & Sell offers all the benefits of a customized application, without the financial drawbacks of a new development. This is the perfect answer to the needs and requirements of companies and their players on the ground.

The application, developed for iPad, Android and Surface, enables you to store all the documents you need for field presentations, in an arborescence selected by the company itself. The App Lab, which developed the tool, works in partnership with ComNext, to offer total customization: corporate style guide, made-to-measure organization and initial data loading.

For an average cost that is 70% lower than that of a native application, the company gets a tool that is totally in line with its image, and that makes the sales and marketing processes much easier. User-friendly and handy, it removes all the technical hitches that employees often encounter when visiting customers.

To update documents, a simple wireless Internet connection is required. The application can also be used offline for customer presentations. In France all the data are stored on an ultra-secure server to ensure the information remains confidential. If the tablet is lost or stolen, the data can be deleted from it remotely.

With Touch & Sell, companies have control over their brand image, while making life much easier for their employees on the ground.


ComNext creates 4 recruitment films #BienvenueChezMercer

To respond to strong growth in business, Mercer France wishes to attract a number of new talents. To build a strong and attractive image as an employer, the management at Mercer France is setting in place a proactive recruitment communication strategy, through a cross-channel visibility plan.

Video being the favourite medium of the under-35s, the main pillar of the strategy will be film. ComNext was chosen to produce 4 films conveying the Mercer values and create an identity specific to the recruitment company, conveyed by the signature #BienvenueChezMercer.