Sofrigam has been manufacturing insulated and refrigerated packaging for heat-sensitive products for the past 30 years.
ComNext formulated all the company’s graphic advertising and ran a number of campaigns promoting the importance of cold chain packaging.
Initiatives such as regular emails, goodies like the Ice Age video and a quarterly newsletter (Sofrimag) aimed at top European pharmaceutical labs were put in place by our Agency.
A follow-up campaign was targeted at vaccine distributors (manufacturers, wholesale-distributors, pharmacists/hospital pharmacies and patients) to heighten awareness of cold chain good practice. Specific guides were written for each target market.