Serimax, a subsidiary of Groupe Vallourec, specialised in welding technologies for offshore and onshore environments, celebrates its 40th anniversary in 2014. ComNext has been commissioned to design the visual identity for the event. It should convey the brand’s values as well as its background. This graphic identity will be used on all the media involved in this anniversary. ComNext proposed a range of logos, from the very offbeat to the very reasonable. The brand opted for one in which tradition and a sober style were combined. A company that shows respect for its past is proof that it is ready to take up future challenges as motivation is still very real. Now the story has to be written so that each employee feels part of it.