Our Agency solved three internal communication problems. The Proxiserve Group (a subsidiary of Veolia Environnement) wanted to strengthen its internal communication systems to support and nurture its human resources at all costs.
And so Proximedia was born: a quarterly magazine sent to 3,000 employees to remind every staff member of the importance of communicating, sharing and spreading information as the recipe for a highly performance-orientated company. The plan is for the a in Proximedia to be turned into @ as info should also be spread on the intranet.
Siebel: a new CRM tool to help with the Group’s business activities. Here too, the people who have the best things to say about this tool are those who use it. Our Agency recommended that the 5 staff members who had tested and approved the product should be the ones to talk about it. That is how Evidence x 5 headlined this internal campaign to pass the message on from one professional to another and to gently change work habits.
‘Our benefits are moving forwards!’ – a slogan that summarises the spirit of the Group. Agreements made and benefits actioned must be broadcasted far and wide. A 35 hour working week, bonus months and EC developments mean that our Agency already has the Group’s disability policies in hand. Not a problem because a charter covering every key social issue already exists. Posters, flyers and letters are the main means of communication.