The Green Acres property listing website is raising its profile with its British customers by sponsoring one of ITV’s flagship programmes: Give a Pet a Home. For 6 weeks in April and May 2015, Green Acres will appear on 8 advertising spots during the hour-long programme broadcast at 8.00pm.
Give a Pet a Home is a programme where English celebrities find a home for animals that need one. This programme is watched by over 3 million people every week. The Agency was responsible for consultancy and media buying together with the production of the advert.
Green Acres’ objective, through this communication, is to strengthen its impact in Europe and promote international sales of second homes in France, Spain, Portugal, etc.