ComNext for Ernst & Young

ernstYoung_actu_1

Having celebrated the 20 year anniversary of the Entrepreneur of the Year award with a book to mark the event that included comments by the winners, Ernst & Young entrusted ComNext to bring a new graphic design twist to the table.
The search for new candidates as well as an introduction to the winners of Entrepreneur of the Year 2013 and an exploration of what makes them tick will be undertaken as part of a new creative design charter.
The brand’s advertising model will be aptly complemented by ingenious, low key graphic design (as you would expect) with a single yellow dot in a sea of grey dots subtly implying the search for ‘the one in a million’.
It is from this creative standpoint that the whole strategy has been based, including the full complement of publications, video and web tools.