Ivalis entrusted ComNext with its operational marketing proposals. Year 1 included direct marketing initiatives to bring on board new brands from the retail sector.
The agency decided to focus on productivity. Starting off from the concrete premise that retailers hate seeing their security shutters down during the inventory process, ComNext turned the tables with the tagline ‘Open for Ivalis’ – thus making customers aware that trading continues as normal despite the inventory period. This ingenious twist was used in all advertising support materials as well as in a video. To validate its leadership further Ivalis signed off its campaigns with a new claim: ‘inventories are our department’ …. neatly connecting with ComNext’s effective advertising initiatives.