Bernard Controls put us in charge of all its advertising for 2010, from changing its identity to steering the company’s new institutional and operational tools.
By developing its name, the Group wanted to introduce a long term, unifying advertising strategy for its 8 subsidiaries and confirm the brand’s objectives as meeting the expectations of its prestigious customers.
ComNext set up a communication platform fitting the new name that suggested reliability of the first order and a simple advantage: trust. ‘Invest in confidence’ is now the brand tagline. The company’s objectives of being listed on the stock market, combating counterfeiting and positioning itself as a key player in other sectors apart from the nuclear field are well on their way.