CAFÉS RICHARD CHOOSE COMNEXT TO PRODUCE 10 VIDEOS

Cafés Richard, a key, long-standing player in the roasting and distribution of coffee in France and abroad, has appointed ComNext to produce several videos.

Aimed at hospitality professionals, the objective is to highlight the brand’s expertise, knowledge and values. ComNext designed a strong concept, making the baristas central to the videos in order to convey Cafés Richard’s technical expertise and its capacity for creation and innovation. Like a saga, the films feature the same visual codes and a jingle at the beginning and end to strengthen the brand’s impact.