Alliance Industrie du Futur selected ComNext to showcase the content of its ‘Osons l’Industrie’ portal, a collaborative project in partnership with the UIMM, IMT, Arts et Métiers ParisTech and ONISEP, all under the auspices of the CNI.
The aim of the portal is to provide information on the development of jobs, qualifications and skills in a rapidly changing industrial environment, responding to the requirements of the digital revolution and new technology. The targets are young people seeking careers guidance, along with active employees or individuals undergoing retraining.
To enhance the content, ComNext drew upon what was written, compiled, collected and produced by the working group on each of the 5 themes – Maintenance, Big Data, Management, Production, Logistics/Supply Chain – to:
1 – Select the information in order of priority: what content is relevant to the website? what about the presentation?…
2 – Popularise the messages and create a reading experience suitable for “uninitiated” targets, with the simple aim of making people want to learn and orientate or re-orientate their career paths with a focus on 1 of the 5 themes;
3 – Design an attractive presentation for the targets: defining an editorial structure, flatplan and graphic line for a first positive introduction to each theme;
4 – Create editorial and graphic coherence between each theme.
In working towards the final result, we supported Alliance Industrie du Futur with editorial and communication advice, writing the titles and rewriting the content where necessary, as well as the graphic design and layout. In addition to these various skills, there was also a project management requirement, exchanging ideas and discussing with the 5 ‘Osons l’Industrie’ partners before setting down content in writing.