ComNext sheds light on YakiLight marketing

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Yaki the specialist signage lighting distributors are expanding their offer into the more comprehensive lighting market. At the moment lighting engineers, architects and designers are the main focus for the brand. ComNext is helping the group and its new entity YakiLight to develop their positioning (still as LED lighting solution super-specialists) and offer. The market is competitive, so how do you find the right place and pitch? YakiLight is more than just a distributor, it sees itself as a provider of lighting solutions and as such brings innovative options and recommendations to the table. The company profile and catalogues were the first elements to be designed for this new company to take shape.