Ivalis, the European leader in stock management for supermarkets since 1991, is boosting its growth by developing business in Germany and Austria, thereby becoming an international group.
Ivalis is expanding its range of services and upgrading its counting technology to position itself as a complete stock management company.
In this very positive context, and to further its development, Ivalis also has to upgrade its communication strategy. At the forefront of this modernisation is its visual identity, for which our ComNext agency has been commissioned.
The new visual identity thought up by ComNext should take into account the brand’s variable geometry strategy.
Ivalis is very keen on the idea of working locally, which has made the company such a success, but also on its image of an international group determined to focus on innovation.
The codes set in place by ComNext in the new corporate style guide are proof of this desire to be recognised as a powerful, innovative and professional group that will always remain accessible.
The challenge also involves creating a website in harmony with this global development that can easily be adapted to each subsidiary. A new group is underway.