Actus | Digital

COMNEXT CREATES A COMMERCIAL PRESENTATION APPLICATION FOR LAGARDÈRE PUBLICITÉ

Lagardère Publicité, a major player in the French advertising market, is strengthening the digital capacity of its sales force by equipping key accounts with a new application for commercial presentations on tablet: My LP.

In the colours of their new graphic charter, the application created by ComNext can be accessed on and off-line and offers smooth, intuitive navigation to really bring the offering to the fore, optimising commercial performance.

ComNext for BPD Marignan: the new dimension real estate business

BPD Marignan, a property subsidiary of RaboBank has entrusted ComNext with its 2016 New Year campaign.

Based on the theme of a fluid and environmentally-responsible company, the Agency has highlighted the brand promise and its business in 3D giving a more modern energy and dimension to one of the sector’s major players. Being immersed in the midst of the living spaces of future owners was well worth this innovation. Now let’s look further…

 

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Bernard Controls: video 3.0 with ComNext

Bernard Controls, the International Group for actuator solutions, now has a corporate video reaffirming its command of the latest technologies and service science.  In full 3D, the Agency has illustrated the diversity and practicality of their solutions, their global and multi-sectoral presence and their leading role in the standardisation of this industry. This first video was needed to strengthen their basics. From this communication base, the Agency will build the future.

ComNext for Prosernat Platform game, yes but an oil platform

Prosernat, a subsidiary of the Institut Français du Pétrole and a specialist in gas treatment technologies, is a breath of fresh air…

The Agency is continuing its creative collaboration with a company that always uses its New Year wishes as a pretext to remind of its humanism, its simplicity and its humour, quite simply essential in times of crisis. So, why not try or once again appreciate the nostalgia of the 8-bit consoles and the charm of retro-gaming and follow the adventures of the daily heroes of this courageous and dynamic company.

…BEST WISHES 2016


In a world dominated by shades of grey, ComNext offers you a few touches of blue around a musical break.

Listen to the two ideologies of the Agency: the blue of the ethereal sky illustrating height and creativity and the blue of the deep seas for freshness and reflection. Savour this experience that will bring you pleasure and well-being throughout 2016.

A new Sage quiz created by ComNext

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Sage’s Mid-Market team renewed its contract with ComNext by asking it to create the Sage FRP 1000 version 7 Quiz.  During the four stages of the Sage FRP 1000 version 7 Tour de France, the knowledge of the Sage partners participating in the event was tested using this new digital Quiz.  The Agency was responsible for producing the responsive web design, and developing the quiz and the back office allowing the random draw and the rules of the game.

The new Ivalis website created by ComNext

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The leading European group for inventories and stock management, Ivalis wanted a website with a more modern look and usability, capable of supporting its meteoric success. ComNext has created a website that now positions Ivalis as a powerful and preeminent group while retaining the proximity and accessibility valued by the distributors who are the brand’s customers.


ComNext presents: the application that puts the operational into marketing

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What if the players on the ground at last had a useful tool tailored to their needs?

Touch & Sell is a mobile application for tablets by which employees can:

  • have on hand at all times all their presentations and resources,
  • enjoy a graphic tool, fully customised to the company charter,
  • have access to an easy-to-use tool with intuitive browsing.

Touch & Sell offers all the benefits of a customized application, without the financial drawbacks of a new development. This is the perfect answer to the needs and requirements of companies and their players on the ground.

The application, developed for iPad, Android and Surface, enables you to store all the documents you need for field presentations, in an arborescence selected by the company itself. The App Lab, which developed the tool, works in partnership with ComNext, to offer total customization: corporate style guide, made-to-measure organization and initial data loading.

For an average cost that is 70% lower than that of a native application, the company gets a tool that is totally in line with its image, and that makes the sales and marketing processes much easier. User-friendly and handy, it removes all the technical hitches that employees often encounter when visiting customers.

To update documents, a simple wireless Internet connection is required. The application can also be used offline for customer presentations. In France all the data are stored on an ultra-secure server to ensure the information remains confidential. If the tablet is lost or stolen, the data can be deleted from it remotely.

With Touch & Sell, companies have control over their brand image, while making life much easier for their employees on the ground.


ComNext creates 4 recruitment films #BienvenueChezMercer

To respond to strong growth in business, Mercer France wishes to attract a number of new talents. To build a strong and attractive image as an employer, the management at Mercer France is setting in place a proactive recruitment communication strategy, through a cross-channel visibility plan.

Video being the favourite medium of the under-35s, the main pillar of the strategy will be film. ComNext was chosen to produce 4 films conveying the Mercer values and create an identity specific to the recruitment company, conveyed by the signature #BienvenueChezMercer.

ComNext designs the Bernard Controls web app

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Bernard Controls is a leading international group of French origin that designs and produces servomotors used to control sluice gates. As leaders they are obliged to be innovative at all levels, including in marketing.
ComNext suggested using a web app for a new take on the search process for servomotors which had until now been fairly complex, even for enlightened sales engineers. We came up with the GPS Actuator application that provides users with a safe and expert aid giving a step-by-step guide to finding just the right solution. Combined with a paper document, which is in fact a simple user guide for the application, Bernard Controls has revolutionised assistance in decision making, while conveying the powerful image of an innovative group that rightly deserves its partner status.


ComNext designs the new website for Segula Technologies

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Segula Technologies, the International engineering and consultancy group in high-tech innovation wished to give its sites (corporate and international subsidiaries) a dimension and status more in phase with its modern ambitions and strong current growth.

ComNext, the agency chosen by Segula Technologies, who already worked on their print creation strategy, has now done the web design. By incorporating the targets of stronger compliance with regulations and greater accessibility, Segula allows visitors to its website to browse in a clear and innovative environment that conveys its values of proximity.

A large section is also dedicated to the coherence of its subsidiaries which are now more closely linked to and recognised by the Corporate website. We have not ignored the human side, which is at the heart of Segula Technologies strategy, as we have set up intelligent gateways to the social networks. The graphic concept of a woven web that moves yet lends structure, represents the complex network of companies, sectors and technologies in which the Group works.

The general look gives the Group a younger look, the new breath of life it needs to conquer new countries and new markets. The architecture and development side of the project was conducted in partnership with Wharf.

 

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