ComNext for Bouygues Telecom


Launched in 1994 Bouygues Telecom has 9.6 million customers including 7.2 million customers on contracts. The company’s goal is to ‘become the leading personal communication provider’ by providing quality service at all levels for its customers.
Two advertising campaigns were organised by Agency for the company and for the Bouygues Telecom Club Network of stores entitled ‘100% Refund’ and ‘Spring Madness Offers’ respectively. These two campaigns were promoted in the media, on posters, as store POS material and at interactive kiosks.