Archives | Property

BPD Marignan poster advertising with ComNext


In 2016, BPD Marignan’s animated greetings card on YouTube launched the developer’s branding campaign based on the theme of fluidity and proximity. ComNext was selected to consider the development of the brand’s communication territory for a broad media coverage in the weekly and property press as well as urban advertising panels in major French cities.

However, the project to increase the strength and visibility of this outsider does not stop there, ComNext intends to continue its strategic support over future campaigns visible in the second half of 2016.

ComNext for BPD Marignan: the new dimension real estate business

BPD Marignan, a property subsidiary of RaboBank has entrusted ComNext with its 2016 New Year campaign.

Based on the theme of a fluid and environmentally-responsible company, the Agency has highlighted the brand promise and its business in 3D giving a more modern energy and dimension to one of the sector’s major players. Being immersed in the midst of the living spaces of future owners was well worth this innovation. Now let’s look further…



Green Acres on British television with ComNext


The Green Acres property listing website is raising its profile with its British customers by sponsoring one of ITV’s flagship programmes: Give a Pet a Home. For 6 weeks in April and May 2015, Green Acres will appear on 8 advertising spots during the hour-long programme broadcast at 8.00pm.
Give a Pet a Home is a programme where English celebrities find a home for animals that need one. This programme is watched by over 3 million people every week.  The Agency was responsible for consultancy and media buying together with the production of the advert.
Green Acres’ objective, through this communication, is to strengthen its impact in Europe and promote international sales of second homes in France, Spain, Portugal, etc.

Green-Acres on TF1 this summer with ComNext

sponsoring_green-acres_tf1_actuGreen-Acres is renewing its collaboration with TF1 this summer by backing the show ‘Our dear neighbours.’ Over 32 million contacts over a 15 day period during the prime-time slot of 8.40 pm and all at a favourable rate. Peak visibility for Green-Acres expertly steered and negotiated by ComNext.

ComNext for Green-Acres

In January, Green-Acres boosted its profile by linking the brand to the successful series Nos chers voisins (Our dear neighbours) on TF1. This prime time programme focuses on neighbours living in the same block of flats and their interactions as they bump into each other on the landings or in the lift – families with kids, singles, roomies, party animals, grumpy old men etc. By doing this the company’s name has ended up been seen by an average audience of 6 million at the beginning and end of this now cult series. ComNext provided the consultancy media buying service and nailed these prime spots.

ComNext for Paris Région


At the 2010 MIPIM property fair (the trade show for property professionals) the biggest space was taken up by Paris Region stands (occupying 2,000 square metres of exhibition space with over 20 exhibitors from the Ile-de-France region).
ComNext won a tender launched by the Regional Development Agency to valorise and promote this space by designing block branding for it to highlight exhibitors from the Paris Region as belonging to the same area.
The remit also included a Graphic Charter covering the full range of back up materials: programmes, annual, emails, kakemonos, invites etc …
ComNext’s little extras:
• Valorisation of various partners,
• Easy to read support material,
• Design that takes into account the individuality of stand exhibitors.