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Brain & Breakfast 2, the report



For its 2nd Brain & Breakfast event which took place on 29 November, ComNext covered the subject of the advertising message from the perspective of:

 Media buying: buy smart!


The subject attracted over thirty advertisers from all sectors of our economy, both large corporations and small organisations. This was evidenced by the variety of sectors that were represented in the audience, which included agrifood, cosmetology, non-profit, property, entertainment, IT, culture & heritage, telecoms, car hire and even training.

ComNext presented this conference with the participation of the advertising departments of TF1, Radio Classique, Les Echos/Le Parisien/l’Equipe as well as a customer testimony from Green Acres, an online property advertising website.

The various speakers presented in turn to explain how to access the mainstream media intelligently and cost-effectively:

  • Why and how to communicate in the mainstream media;
  • What are the tips and solutions for standing out on these mediums;
  • How to be smart, take advantage of the best offers and pay less than your competitors.

Indigo poster advertising with ComNext


Indigo (formerly Vinci Park) is present in over 500 cities worldwide and manages over 4,000 car parks.

As part of new operational organisation in France, Indigo used ComNext to produce a Clear Channel poster campaign and in the car parks. The campaign reaffirms Indigo’s commitments to its customers and is structured around the company’s 4 pillars: cleanliness, security, maintenance and customer service.

The Agency designed, wrote and produced the campaign which included memorable photo shoots in a car park. on TF1 with ComNext is one of the leading French financial portals for life insurance and savings with over 26,000 customers.

ComNext has supported this advertiser with its positioning and media buying for over 15 years. This month, the website has raised its profile by sponsoring the French prime time television programme “Nos Chers Voisins” on TF1.

BPD Marignan poster advertising with ComNext


In 2016, BPD Marignan’s animated greetings card on YouTube launched the developer’s branding campaign based on the theme of fluidity and proximity. ComNext was selected to consider the development of the brand’s communication territory for a broad media coverage in the weekly and property press as well as urban advertising panels in major French cities.

However, the project to increase the strength and visibility of this outsider does not stop there, ComNext intends to continue its strategic support over future campaigns visible in the second half of 2016.

Green Acres on British television with ComNext


The Green Acres property listing website is raising its profile with its British customers by sponsoring one of ITV’s flagship programmes: Give a Pet a Home. For 6 weeks in April and May 2015, Green Acres will appear on 8 advertising spots during the hour-long programme broadcast at 8.00pm.
Give a Pet a Home is a programme where English celebrities find a home for animals that need one. This programme is watched by over 3 million people every week.  The Agency was responsible for consultancy and media buying together with the production of the advert.
Green Acres’ objective, through this communication, is to strengthen its impact in Europe and promote international sales of second homes in France, Spain, Portugal, etc.

Green-Acres on TF1 this summer with ComNext

sponsoring_green-acres_tf1_actuGreen-Acres is renewing its collaboration with TF1 this summer by backing the show ‘Our dear neighbours.’ Over 32 million contacts over a 15 day period during the prime-time slot of 8.40 pm and all at a favourable rate. Peak visibility for Green-Acres expertly steered and negotiated by ComNext.

‘Consume French’ Rey paper advertising devised by ComNext


ComNext was entrusted by the International Paper group to expand the reputation of Rey papers, a hundred-year old French brand. So we created an advertising campaign based on the concept of environmentally friendly paper that was 100% made in France. Clear, innovative and forward-looking visuals that promoted the buying of paper as a green and socially responsible activity.

ComNext for Green-Acres

In January, Green-Acres boosted its profile by linking the brand to the successful series Nos chers voisins (Our dear neighbours) on TF1. This prime time programme focuses on neighbours living in the same block of flats and their interactions as they bump into each other on the landings or in the lift – families with kids, singles, roomies, party animals, grumpy old men etc. By doing this the company’s name has ended up been seen by an average audience of 6 million at the beginning and end of this now cult series. ComNext provided the consultancy media buying service and nailed these prime spots.

ComNext for Mes-placements Liberté, one of the first French portals on the web with over 17,000 customers entrusted ComNext with the task of advertising its Mes-placementsLiberte life insurance policy. A design based on new generation life insurance emphasised the quality of the product that has had the best investment funds in Euros in the market place for the past three years and at the lowest cost. The media campaign centred on press, airport posters, online marketing and TV advertising on 4 national channels.