Consultancy

A PROFESSIONAL QUALIFICATION FOR THE PAPER INDUSTRY: A COMNEXT-DESIGNED IDENTITY

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Unidis, a driving force in the work to develop a new Professional Qualification Certificate (CQP) for the paper industry entrusted ComNext with the creation of the identity for this new scheme. An identity that promotes the codes of the Paper and Cardboard industries and is available across a range of tools aimed at employees and companies.

Brain & Breakfast 2, the report

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For its 2nd Brain & Breakfast event which took place on 29 November, ComNext covered the subject of the advertising message from the perspective of:

 Media buying: buy smart!

 

The subject attracted over thirty advertisers from all sectors of our economy, both large corporations and small organisations. This was evidenced by the variety of sectors that were represented in the audience, which included agrifood, cosmetology, non-profit, property, entertainment, IT, culture & heritage, telecoms, car hire and even training.

ComNext presented this conference with the participation of the advertising departments of TF1, Radio Classique, Les Echos/Le Parisien/l’Equipe as well as a customer testimony from Green Acres, an online property advertising website.

The various speakers presented in turn to explain how to access the mainstream media intelligently and cost-effectively:

  • Why and how to communicate in the mainstream media;
  • What are the tips and solutions for standing out on these mediums;
  • How to be smart, take advantage of the best offers and pay less than your competitors.

COMNEXT CREATES A NEW WORLD FOR THE AFEF

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Since 1975, the French public utility association, the AFEF has brought together all clinicians and researchers who are working to fight liver diseases.

The association runs many initiatives including scientific activities and conferences, ongoing medical training, the publication of texts and official recommendations, annual support for research projects, etc. A recognised and vital scientific role in France.

A reference point for professionals, the association now wants to create a website to educate the general public about hepatology and provide it with a reliable and serious information source.

It has selected ComNext to help it build this new website: monfoie.org.

The agency is also working with the association to create communication tools designed for its scientific audience including emails, posters, banners, etc.

CAFÉS RICHARD CHOOSE COMNEXT TO PRODUCE 10 VIDEOS

Cafés Richard, a key, long-standing player in the roasting and distribution of coffee in France and abroad, has appointed ComNext to produce several videos.

Aimed at hospitality professionals, the objective is to highlight the brand’s expertise, knowledge and values. ComNext designed a strong concept, making the baristas central to the videos in order to convey Cafés Richard’s technical expertise and its capacity for creation and innovation. Like a saga, the films feature the same visual codes and a jingle at the beginning and end to strengthen the brand’s impact.

The CTI Network at Bercy with ComNext

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The CTI (Technical Industrial Centres) Network’s mission is to support companies with their innovations and prepare them to meet the major challenges of tomorrow’s industry. Founded over 60 years ago by business, for business, the network is comprised of 18 CTIs. A key, but relatively unknown player in the competitiveness of French industry, the CTI Network was invited to the Ministry of Economy and Finance in the Bérégovoy Hall, to spread the word!

ComNext supported the CTI Network with this exhibition by defining an editorial approach based on success stories to illustrate both the direct benefits and the practical contribution of the CTI. ComNext also created and produced various support: posters, brochures… and helped to set up on the day itself.

A first successful event!


CAFÉS RICHARD USES COMNEXT TO DEVELOP ITS SALES BROCHURES

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The leading coffee roaster in France in the professional hospitality sector, Cafés Richard wanted to equip its sales force with prospecting tools to broaden its customer base. The brand chose expertise and quality by appointing ComNext to develop its sales tools.

With French and international hotels as separate target markets, the ComNext teams designed bespoke brochures effectively presenting the brand’s universe and its products. From shooting video to writing editorial, ComNext has given the brand a strong, inspiring and innovative image.


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Bernard Controls: video 3.0 with ComNext

Bernard Controls, the International Group for actuator solutions, now has a corporate video reaffirming its command of the latest technologies and service science.  In full 3D, the Agency has illustrated the diversity and practicality of their solutions, their global and multi-sectoral presence and their leading role in the standardisation of this industry. This first video was needed to strengthen their basics. From this communication base, the Agency will build the future.

Profluid Infos, a new template designed by ComNext

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A newspaper containing the press codes in terms of format, frequency and level.  A newspaper offering the reader an active approach if they are interested in the subject, via an email link from the expert in question.  All these features convinced Profluid, the French association of pumps and agitators, valves and compressors to select ComNext to produce the new version of its newspaper.

RCI Banque renews with ComNext for its 2014 Annual Report

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A wholly-owned subsidiary of Renault SA, RCI Banque supports the strategic development of sales of the Renault-Nissan Alliance brands.  After a first successful collaboration, the agreement with ComNext was renewed for the creation of the entire 2014 financial communications tool including the annual report (French and English) and half-yearly statements.