Set out to conquer  

Events, latest campaigns and productions: discover all our terrestrial and extra-terrestrial news.

Brain & Breakfast 2, the report

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For its 2nd Brain & Breakfast event which took place on 29 November, ComNext covered the subject of the advertising message from the perspective of:

 Media buying: buy smart!

 

The subject attracted over thirty advertisers from all sectors of our economy, both large corporations and small organisations. This was evidenced by the variety of sectors that were represented in the audience, which included agrifood, cosmetology, non-profit, property, entertainment, IT, culture & heritage, telecoms, car hire and even training.

ComNext presented this conference with the participation of the advertising departments of TF1, Radio Classique, Les Echos/Le Parisien/l’Equipe as well as a customer testimony from Green Acres, an online property advertising website.

The various speakers presented in turn to explain how to access the mainstream media intelligently and cost-effectively:

  • Why and how to communicate in the mainstream media;
  • What are the tips and solutions for standing out on these mediums;
  • How to be smart, take advantage of the best offers and pay less than your competitors.

Indigo poster advertising with ComNext

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Indigo (formerly Vinci Park) is present in over 500 cities worldwide and manages over 4,000 car parks.

As part of new operational organisation in France, Indigo used ComNext to produce a Clear Channel poster campaign and in the car parks. The campaign reaffirms Indigo’s commitments to its customers and is structured around the company’s 4 pillars: cleanliness, security, maintenance and customer service.

The Agency designed, wrote and produced the campaign which included memorable photo shoots in a car park.


ComNext edits Mercer’s landmark study

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Mercer is a global consulting leader in human resources, health insurance, retirement and investments. A client for over 4 years, Mercer France has once again entrusted ComNext to produce its annual study on Directors’ Remuneration in companies listed on the SBF120.

Divided into 3 reports, this study, the 2015 edition of which was also produced by the Agency, is marketed to the general management and human resources departments of large corporations.


COMNEXT CREATES A NEW WORLD FOR THE AFEF

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Since 1975, the French public utility association, the AFEF has brought together all clinicians and researchers who are working to fight liver diseases.

The association runs many initiatives including scientific activities and conferences, ongoing medical training, the publication of texts and official recommendations, annual support for research projects, etc. A recognised and vital scientific role in France.

A reference point for professionals, the association now wants to create a website to educate the general public about hepatology and provide it with a reliable and serious information source.

It has selected ComNext to help it build this new website: monfoie.org.

The agency is also working with the association to create communication tools designed for its scientific audience including emails, posters, banners, etc.

CAFÉS RICHARD CHOOSE COMNEXT TO PRODUCE 10 VIDEOS

Cafés Richard, a key, long-standing player in the roasting and distribution of coffee in France and abroad, has appointed ComNext to produce several videos.

Aimed at hospitality professionals, the objective is to highlight the brand’s expertise, knowledge and values. ComNext designed a strong concept, making the baristas central to the videos in order to convey Cafés Richard’s technical expertise and its capacity for creation and innovation. Like a saga, the films feature the same visual codes and a jingle at the beginning and end to strengthen the brand’s impact.

The CTI Network at Bercy with ComNext

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The CTI (Technical Industrial Centres) Network’s mission is to support companies with their innovations and prepare them to meet the major challenges of tomorrow’s industry. Founded over 60 years ago by business, for business, the network is comprised of 18 CTIs. A key, but relatively unknown player in the competitiveness of French industry, the CTI Network was invited to the Ministry of Economy and Finance in the Bérégovoy Hall, to spread the word!

ComNext supported the CTI Network with this exhibition by defining an editorial approach based on success stories to illustrate both the direct benefits and the practical contribution of the CTI. ComNext also created and produced various support: posters, brochures… and helped to set up on the day itself.

A first successful event!


CAFÉS RICHARD USES COMNEXT TO DEVELOP ITS SALES BROCHURES

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The leading coffee roaster in France in the professional hospitality sector, Cafés Richard wanted to equip its sales force with prospecting tools to broaden its customer base. The brand chose expertise and quality by appointing ComNext to develop its sales tools.

With French and international hotels as separate target markets, the ComNext teams designed bespoke brochures effectively presenting the brand’s universe and its products. From shooting video to writing editorial, ComNext has given the brand a strong, inspiring and innovative image.


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